The times have changed. The proverb- First impression is the last impression, cannot be truer. The attention span of an average person is so small that as a product either you make it big or you find your place in the basement. In such volatile times marketing has reached a completely new dimension, with a plethora of options the marketing team had to find the right audience and target them in the only best way possible.
The technology is supporting these advancements. Benefits of online marketing
1. targeting the right person: based on the users shopping/ browsing history you can find the right person to market to rather than spend millions on trying to woo everyone.
2. dynamic: you can change/ tweak you marketing campaign very readily from the comfort of your home/ office rather than changing all the billboards all over the country or coming up with a new print/media ad, shooing for a commercial etc.
3. ubiquitous: with the huge number of mobile apps and internet devices all around us online marketing is able to penetrate every minute of our lives rather than just one glance from the morning newspaper.
Google has become the leader for these and many more reasons.
About Me
- AYUSH SAXENA
- a franciscan now a bitsian.loved my school days,have an endless list of frnds,love to meet good hearted interesting people,,love to go on adventures,play pranks on frnds,love speed biking,cs,soccer,gen timepass wd frnds chatting abt the days of joys passed.i dont like to add unknown people to my profile.a hardcore pessimist,an atheist,love my family.hate pretence and immaturity.too possesive for the things i love,will go to any extent to get my job done,i love all my friends and will do anything for them.