Testing for web analytics: testing entails one of the major costly operations for any organization. And when the issue is of website designing where user input and perspective is of paramount importance A/B testing is the best route out. A business can assess its competence at converting its visitors to customers by defining certain metrics or KPIs and then make "minor" changes to the website to see which option helps them achieve their KPI better.
The problematic issue with A/B testing is that the changes made to the website should not be drastic and frequent, and that KPIs should be well defined and quantifiable. Implementing A/B testing is easy but understanding what you want to achieve out of it and planning around it is mind-boggling.
In today's fast paced time the human mind is accustomed to living in their comfort zone, changing site drastically will offset this convenience and the A/B testing can result in a business loss.
About Me
- AYUSH SAXENA
- a franciscan now a bitsian.loved my school days,have an endless list of frnds,love to meet good hearted interesting people,,love to go on adventures,play pranks on frnds,love speed biking,cs,soccer,gen timepass wd frnds chatting abt the days of joys passed.i dont like to add unknown people to my profile.a hardcore pessimist,an atheist,love my family.hate pretence and immaturity.too possesive for the things i love,will go to any extent to get my job done,i love all my friends and will do anything for them.