My experience with the BI class till now has been great. I got to learn a lot about data collection from online traffic and the various KPIs and metrics that differentiate a better website from a worse.
But in the last class I felt there was something lacking in the presentations. Everyone
has great data to backup their conclusions but the conclusions were more data-centric rather than business-centric.
To me the picture of business intelligence is composed of data, the information we collect from the data and the reporting where we suggest ways to improve the business. The 3rd component is the most important part of that picture, because even if you have the data and you extract the correct information from it unless you can relate it to the business everything is in vain. Its like watching a suspense movie but without the ending.
The "So what?" question is something I and my classmates need to keep in mind in our future analysis.
